A Story of Life, Love and Business!
So we've crossed over into September - it's officially the start of autumn!
It's a time of year that I love, when I review my original plans for the year and assess what has been achieved and what else I think I can realistically complete in the four months of the year that are left to me.
But recently I have also spent time revisiting some of the basics about my business.
Some of you will know that we are about to do a national launch of our Membership Business Club, and as part of this process we have engaged the services of a top online marketer. One of the first things that we had to do was to have a conversation to brief him about some of the most basic things about our business:
What is our Vision for the business and its future growth
Who is our Ideal Customer Avatar
What are our key Messages (based on our customers Pain Points)
These are some of the most fundamental questions for any business and should be the easiest things to answer.
Way back in December 2015 I wrote my first ever Blog.
It was in the gap between Christmas an New Year and Kate and I were busy thinking about how we were finally going to make our full time move to live in our dream home in Scotland.
We'd had the house for 18 months by then and had been leading a split life between England and Scotland, which was gradually becoming more exhausting and was doing nothing towards helping us achieve the goal of the full time move.
We decided on a strategy that I had used many times with organisations that I worked with - the notion of doing 'A Year of Saying YES!' In our case this meant a year where we would consider every opportunity that came our way through the prism of how much it would help us to move to Scotland full time. A key part of this strategy is that you need to hold yourself to account by spreading the word as far as you can and by doing so enlisting the help and support of others. And so, my Blog 'A Year of Saying...
The Time To Relax Is When You Don’t Have Time For It
It’s official - we’ve just passed the half way mark of 2018!
If you are anything like me you find yourself asking - Where on earth did those first six months of the year go?
It’s the time of year when most of us get that feeling of 'not having done enough' begins to rear its head, and we start to question how we can ‘get back on track’ and ‘achieve more’ in the remains of the year. Ironic then that is also coincides with the start of the holiday season! A time when our minds should be focusing on doing a little less (even if for short while).
The schools are out (here in Scotland at least) and the expectations of our families and friends is that we will be able to spend more time enjoying the summer with them! And so begins the dilemma of every business owner - how can I stay on track AND do less?
When you are starting a new business, or in the midst of scaling your...